Summer 2013 trends.

As we are moving quickly towards the change of seasons into summer, (except Melbourne – who is suffering with winter temperatures) we can see the change of fashion styling to hit the stores.

2013 Melbourne Cup Day Birdcage

As the Spring Racing Carnival comes to the conclusion, it is able to give us a good look at what the hottest trends for summer will look like. Firstly we are beginning to see a lot of loud and bright colours that are featuring in outfits. They can be completely colour blocked or offset by adding just a dash of colour. The most dazzling pieces are coming in the form of Emerald Green or Ruby Red.

Rebecca-Judd (1)

It is the season for geometric prints and monochromatic pieces, with many celebrities opting for the bright colours to accentuate the seasonal change. Black and white stripes are making reappearance with bold lines and contours.

White has made its return as one of the fundamental shades for the season. It is manifesting itself in a variety of looks including the 1920s and 1930s ruffles and lace. Teamed with lace are bold colours that reflect the changing mood of the year. We are seeing many streamlined looks with a pop of colour highlighting aspects of the design.

Oaks Day social pics.

In addition to the strong distinguishable colours, we are still seeing a focus on pastel prints. Especially in the younger fashion, where tapered cuts are drawing definition in shapes and pattern trends.

And if you thought metallic was gone, you were wrong. The bright and contrasting colours are brought in by metallic belts and accessories.

Finally the last addition to the summer fashions are tribal inspired prints, animal prints in contrasting colours is developing as a fundamental must haves. These are reminiscent of the 1960s Hippie subculture with long kaftans and a variety of different patterns. In addition to long wavy locks we are seeing stylish head pieces.

Amanda Morgan
Pretty Porter

What makes Armani?

The Italian designer Giorgio Armani born July 11 1934, aged 79 Pianenza, Italy. Over his career he has developed a variety of different labels associated with the Armani brand. These include;  Armani Collezioni, Emporio Armani, Armani Jeans, Armani exchange, Armani Junior, Armani Casa. He is one of the only fashion designers that still has and holds everything in his name. Armani’s success is demonstrated by his ability to turnover 1.6 billion annually, and is believed to have a personal fortune of more than 8.5 billion in 2013.

images (12)410_1Armani_Milan_office

When I was in Milan for Via La Moda, the Italian Fabric Fair, I  had the privilege meeting him dressed in my Armani suit whilst in his coffee shop.  He immediately started to speak with me in Italian, yet embarrassingly enough I had to admit I was not Italian. He is all of five foot two and enough energy to blow a house down. A true retailer.

I was hyperventilating through excitement and as I always travel on my own I had to pretend to be ‘sophisticated’.  His department store located in the Golden Triangle of Milan is the most impressive floor space of commercial retail that I have seen. People queue to enter. From his own personalized bookstore to shoes and flowers, where I watched as he demanded his staff member to rearrange the dead flowers. No photos are allowed to be taken in store as people rudely continue to copy his styling. Downstairs was a full floor of Armani furniture and ‘Sony’ designed by Armani.


What is my fascination?

It is his dedication to a solid business and clean living,  you will never see Giorgio shot!!!!

His simple styling with beautiful fabrics, together with marketing is what makes the Armani brand. Giorgio’s professionalism is not to be surpassed, you can see this as he stands at the cash register and says hello to every customer, whilst asking them what they have purchased.

A jacket that retails in Collins Street would be significantly less in Milan. What’s worse is that we only get a quarter of the merchandise they stock.  This is because as we do not have the high turnover of sales due largely to the competition of other International European based brands.


Giorgio Armani is the President and Chief Executive Officer of the Armani group and sole share holder of Giorgio Armani S.p.A., one of the worlds leading fashion and lifestyle design houses. With 5000 direct employees, 13 factories and a direct network of 500 exclusive retail stores in 46 countries worldwide, Armani has made it. Under Mr Armani’s direction, Giorgio Armani S.p.A today stands as one of the few remaining independent, privately owned companies in its sector. He demonstrates a solid business strategy that has capitalized on the worldwide strength and reached the true potential of the Armani brand.

Amanda Morgan
Pretty Porter 

Welcome to Pretty Porter

As we enter into the online world we have decided to beginning blogging. We aim to update you on the latest International trends and fashions.

We hope you enjoy the posts as much as we like writing them.

Looking forward to hearing your thoughts.

Love Pretty Porter xx

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